URBAN FOREST PROJECT
ABSTRACT :: The Urban Forest Project Toledo (UFP) , co-organized through the 2009 SWEAT workshop participants, planted banners by local artists and designers on light poles throughout Toledo. Each banner used the form or metaphor for the tree to make a powerful visual statement about the environment. Together they created a forest of thoughtful images in the urban landscape and raise awareness of sustainability and youth mentoring.
Once the banners came down, they were recycled into unique tote bags designed exclusively for the project. Sales from the product benefitted the Arts Commission of Greater Toledo (ACGT) to support their Young Artists At Work Program (YAAW).
In time for the 40th Anniversary of Earth Day, the UFP Toledo announced its first event. The unveiling party for the 50 selected banners for UFP Toledo was held on Friday, January 22, 2010 from 7 to 10 p.m. at Space 237, 237 N. Michigan Street.
This project was presented in Toledo by AIGA Toledo in collaboration with SWEAT, and funded by the City of Toledo’s 1% for Art Program, administered by the Arts Commission of Greater Toledo. The Urban Forest Project, conceived by Worldstudio and developed in conjunction with AIGA NY and Times Square Alliance, was first executed in New York’s Times Square in the fall of 2006.
Visit the Urban Forest Project website to learn more about the project.
PARTICIPANTS :: LINDSY BUSER // COREY PEREZ-VERGARA // AMY FIDLER // JENN STUCKER
